(December 17, 2018) Ferrari holds its ‘Ferrari Christmas Pop-up’ exhibition at the Incheon Paradise City Resort from December 15th to December 26th.
The ‘Ferrari Christmas Pop-up’ exhibition is designed to show the representative Ferrari models that received much attraction from the public this year. In time for the end of the year, a special Ferrari exhibition booth will be set up at the ‘Santa Village’ Christmas market in Incheon Paradise City Plaza, where visitors can enjoy Christmas to the fullest.
The representative models of Ferrari’s GT line-up will be on display. These are the Ferrari Portofino, V8 convertible GT sports car with sportiness and comfort on board, and 812 Superfast, the best performance V12 Berlinetta model in Ferrari line-up.
Along with the exhibition, a separate space has been dedicated for sales consultations as well. In addition, the invitation dinner party along with pianist Jiho Shin & Popera performances for customers will be held during the exhibition.
There will be a variety of attractions to be offered in collaboration with Ferrari sponsor brands. A huge crystal Christmas tree will be surrounded by a Winter Market, busking performance stage, and a photo zone at the center to add to the enjoyment of visitors. At the same time, online events will take place on the official Korean SNS channels of Ferrari.
“Ferrari has been communicating with its Korean customers through events such as the Portofino Pop-up exhibition and Test Drive Event in Busan and this Christmas Pop-up exhibition. Also, we are planning to open the Ferrari Busan∙Yeongnam network in January, 2019” said Kevin Cho, General Manager of FMK, the official importer of Ferrari in Korea.
The event will be held at the Incheon Paradise City, the first Korean-style art & entertainment resort complex in Northeast Asia, from 11 AM to 9 PM from December 15th to 26th.