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'Italian Journey with Ferrari' Ferrari Holds a Cultural Event for Waiting Customers

Seoul, Korea, On 28 th of February Ferrari held an 'Italian Journey...
Feb 28, 2019

Seoul, Korea, On 28th of February Ferrari held an 'Italian Journey with Ferrari' event for waiting clients to experience Italian culture and Ferrari's philosophy at the Park Hyatt Seoul.

The event, hosted by Italian broadcaster Alberto Mondi, introduced representative cities in Italy such as Milan and Rome along with Ferrari’s culture. Clients had an opportunity to experience Italian culture with a special traditional Italian cuisine dinner and fine Italian wine. Also, a Popera (a crossover genre of Pop and Opera) group performed Italian music.

In addition, Ferrari’s tour program for Ferrari Factory in Maranello was introduced through the video, which attracted customers’ attention. Ferrari's bespoke program, ‘Tailor Made Program’, also elicited favourable responses from clients. The program is loved by Ferrari owners all over the world as it offers a wide range of options from indoor leather stitching to brake caliper colours, enabling clients to have a car which perfectly reflects their personal tastes.

“Customers are willing to wait in anticipation of their own Ferraris, even though it takes over 6 months to produce a personalized model based on thoroughly customized order in Italy. Ferrari always appreciates waiting clients through various events, providing a chance to experience car’s performance and brand culture. This year, there will be many interesting events that only Ferrari owners can experience.” said Cho Kyung-ho, the General Manager of Ferrari brand in FMK, the official Ferrari importer and distributor in South Korea.

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