Bangkok, November 27th, 2024 – Universo Ferrari, an immersive exhibition showcasing the world of Ferrari, opened in Thailand. This event holds significant meaning as it is the fourth one globally, following Italy, Australia, Korea and now Thailand, also a first in Southeast Asia.

Bringing the pinnacle of innovation from Maranello, Italy, to Thailand, Universo Ferrari showcases over 20 extraordinary Ferrari models. These include limited editions, legendary classics, and the latest marvels like the Ferrari F80 and Ferrari 12Cilindri, offering Ferrari enthusiasts in Thailand an up-close experience. Universo Ferrari will take place at UOB Live, Emsphere, Thailand.

Of particular note, Universo Ferrari served as the regional launch platform for the brand’s new supercar, Ferrari F80, launched globally in October this year. The Asian Premiere was attended by Enrico Galliera, Chief Marketing & Commercial Officer of Ferrari SpA, Francesco Bianchi, President of Ferrari APAC & Middle East, and Nandhamalee Bhirombhakdi, Managing Director of Cavallino Motors Co. Ltd, Ferrari’s Official Importer in Thailand.

The F80 is a car destined to join iconic models from the 1984 GTO to the 2016 LaFerrari Aperta. It is a showcase for the ultimate in technology and performance from the marque and represents an extreme development of the internal combustion engine. With a combined maximum power of 1200 hp, the V6-hybrid powertrain of the F80 makes it the most powerful road car ever to come out of the gates of the Ferrari factory

“Universo Ferrari is an exclusive event that showcases the timeless beauty, innovative technology, and dynamic performance that Ferrari has led the automotive industry with for over 77 years,” said Enrico Galliera. “I am delighted to introduce the journey of innovation that the brand has embarked on to our clients and fans in Thailand, a very important market for Ferrari.”

Discover the Zones of Universo Ferrari:

Racing Zone: The heart of Ferrari, featuring iconic racing models like the F1-2000, which helped Michael Schumacher win his third World Championship and marked Ferrari's return to Constructors’ Championship glory after 21 years. Also on display is the Ferrari 499P Le Mans Hypercar, a two-time champion at the 24 Hours of Le Mans in 2023 and 2024, showcasing the technology behind the Ferrari F80.

Sport Cars Zone: Marvel at Ferrari's latest innovations and timeless beauty, including the Ferrari Daytona SP3, the SF90 XX Stradale, the Purosangue, the 296 GTB, and the latest Ferrari 12Cilindri with its powerful V12 engine.

Ferrari Classiche Zone: Relive history with classics like the Ferrari 308 GTB and the Ferrari F50, celebrating Ferrari’s 50th anniversary.

Ferrari Lifestyle Zone: Immerse yourself in Ferrari’s luxury lifestyle with displays like the Maranello Clutch and a special fashion showcase embodying the elegance and sophistication of the brand.