AN INTERACTIVE JOURNEY TO
DISCOVER FERRARI SUPERCARS AND THEIR SECRETS KEPT IN MARANELLO ARCHIVES.
Maranello, 24 February 2024 -
On February 18th, to celebrate the birthday of Enzo Ferrari, the eponymous
museum in Modena will inaugurate a new exhibition, "Supercars": a new
display of great visual impact that completely renews the museum experience.
Once again, the Enzo Ferrari
Museum in Modena offers fans and enthusiasts of the Prancing Horse the
opportunity to access a company area that is normally inaccessible: as the
doors of the Ferrari Archive open - a treasure trove cultivated with foresight since
the company's foundation in 1947, and constantly enriched over time - become
available for all to enjoy. A chest of memories, a silent guardian that holds
the indelible traces of the past and uniquely reveals the creative process that
gave birth to unparalleled automotive masterpieces.
Today, this hidden treasure is
partially unveiled to the public through the digitization of archive content
adding a new interactive element for all ages to enjoy, offering visitors to
the Enzo Ferrari Museum a privileged glimpse into the evolution of the company
that has written unforgettable pages in the history of automotive engineering.
The focus of the exhibition is on the supercars, the models that have
represented milestones in Ferrari's history and beyond, epitomizing excellence
at the highest levels, and embodying the highest standards of technological
research.
The heart of the exhibition
consists of 5 interactive and multifunctional digital islands, one for each
supercar, allowing visitors to discover the details and connections that
enabled the development of these cars: a selection of about 2000 items including
photographs, videos, drawings, documents, and publications from the Ferrari
Archive, now digitally accessible.
In addition to exploring the
digitized Archive, the visit is made dynamic and engaging through a combination
of thematic and interactive experiences that, for the first time at the Ferrari
Museums, integrate more playful activities into the narrative path. A dynamic
journey through time from the 1980s to today, aimed at making the experience
increasingly immersive.
The protagonists of the exhibition and the interactive journey that will engage visitors are the following Ferrari supercars, which will be accompanied by preparatory models and EVO versions:
The pinnacle of the exhibition
is the F80, the new supercar launched in October 2024, which will be presented
at the Museum with an unprecedented dynamic narrative. For the first time, over
the period of the exhibition, it will showcase the parts representing the
evolutionary process leading up to the final model. From the development mule
to the pre-series prototype to the last styling buck, these pieces will compose
the "archive of tomorrow" with the latest creation from the Maranello
company, thus continuing to enrich the extraordinary heritage of the Ferrari
Archive for the future of the company.
The Ferrari Museums continue to
attract growing interest from fans and enthusiasts of the Prancing Horse, so
much so that in 2024, the Ferrari Museums in Modena and Maranello recorded a
new attendance record with more than 850,000 visitors.
The "Supercars"
exhibition will be open to visitors at the Enzo Ferrari Museum in Modena until
February 16, 2026.