A TRIBUTE TO SOUTHERN ITALY AND THE
AMALFI COAST, AT THE CENTRE OF THE FERRARI WORLD FROM 1 TO 5 JULY
Amalfi, 15 July 2025 – A thousand clients from all over the world gathered on the Amalfi Coast for the world premiere of the new Ferrari Amalfi, the new 2+ coupé from the Prancing Horse.
The name of the new model is a tribute to Southern Italy, and one of the most fascinating coastlines in the world. Following the tradition established by the Portofino and Roma models, Amalfi was chosen to once again associate Ferrari with Italian beauty and a place that symbolises our country.
“Ferrari is honoured to stage a
World Premiere in Southern Italy, which has already been the setting for many
of our Cavalcades”, says Enrico Galliera, Chief Marketing and Commercial
Officer of Ferrari. “As Italy's ambassador to the world, Ferrari is proud to
introduce its clients to these beautiful places and bring them to the centre of
international attention. When it came to naming our new model, Amalfi was the
natural choice, celebrating all the charm of this world-renowned location.”
The Ferrari Amalfi was unveiled for the first time last night on a transparent structure overlooking the town’s harbour. The Prancing Horse was projected onto the rock face of Monte Aureo, in the municipality of Scala, overlooking Amalfi harbour: a symbol of Ferrari's bond with and this extraordinary territory. The show, created with the help of local craftsmen, will be repeated over two more nights, creating a dramatic atmosphere set between the picturesque Amalfi seafront and the Mediterranean Sea.
After these three days of exclusive events reserved for clients, the new Ferrari will be on display in the town’s Piazza Duomo on 4 and 5 July for all residents of the Amalfi Coast, tourists and enthusiasts to enjoy. Magical at any hour of the day or night, with its monumental staircase, this square in the heart of Amalfi will be the perfect setting for this new grand tourer which embodies the timeless elegance of Ferrari.
The Ferrari Amalfi, a
front-mid-engine V8 2+ coupé, redefines the concept of the contemporary grand
tourer, combining high performance, versatility, and refined aesthetics.
Designed for those who want to enjoy thrilling power without sacrificing
comfort or style, the Ferrari Amalfi stands out for its unprecedented balance
between adrenaline and everyday usability. The car’s design stems from a fluid
and minimalist approach, with sculpted volumes and clean surfaces that express
modernity and dynamism.