The Olympics, the Grand Slam, the Masters… these are the various peaks summited by the greatest athletes. Ferrari is no different when it comes to recognising the cream that rises to the top. The annual Testa Rossa Awards, inaugurated in 2016, is Maranello’s very own World Cup that honours the best employees in its global network of 180 authorised dealers in over 60 markets. Organised by the Ferrari Academy, 12 nominees are picked in each of the four categories that represent the facets of a dealership: Top Technician, Top Service Manager, Top Marketing Executive and Top Sales Executive.
The Prancing Horse is a symbol recognised all over the world as a badge of excellence and the driving force behind this pursuit of perfection is its people. And the Testa Rossa Awards is the brand’s commitment to acknowledge and celebrate the success and contribution of the dealership employees. The 48 nominees, out of 2,000, are selected after they had top scored in their region’s mandatory training sessions, which are conducted both online and through classes. These shortlisted employees will then have to make a presentation related to their field of expertise to Ferrari’s senior executives, where the winners will eventually be crowned.
Team work is the name of the game at Maranello and as part of Ferrari’s RRR (Recruit, Retain, Reward) strategy, the Testa Rossa Awards aims to and to encourage a Champions League culture where employees are encouraged to aim higher and strive for success. Also, with the global pandemic still ongoing, it is important for the brand to stay connected to its people, even if travel is not possible.
In-Seong Kim, the Service Manager of Ferrari brand in FMK, the Ferrari's authorized importer and dealer in Korea, has been constantly striving to increase customers’ service satisfaction and brand loyalty based on his 20 years of experience in the supercar service industry with his strong passion towards Ferrari.
Junho Chun, the Deputy General Manager of Ferrari brand in FMK is a sales consultant who is dedicated to promote the Ferrari’s unique culture to the local customers and aims to reinforce customer satisfaction with a passion for the brand.
Through his efforts, many of his customers have a strong understanding of the Ferrari culture, and are actively participating in International and Regional customer events.
He is committed to the role of Ferrari Ambassador in promoting customer satisfaction and understanding of the brand.
No doubt, the nominees will feel the pressure in the competition to be named a winner in the Testa Rossa Awards as only the best are in contention. But as they say, diamonds are made under pressure.