11 March 2025 - FMK successfully hosted “A Ferrari Night” event at Ananti
At Busan Cove in Gijang-gun, Busan on March 8. It was an exclusive customer
gathering event to introduce Ferrari’s Tailor-Made program.
Following its first session held in Seongsu-dong, Seoul in December last
year, the event marked the second edition, attracting some 140 customers from Busan
and the Gyeongsang region. During the event, Chang-yong Lee, a renowned
lecturer who has served as a docent at global institutions including the Louvre
and Musée d'Orsay for over a decade, delivered a story under the theme of “Italian
art history and Tailor Made.” He captivated the audience by illustrating how
the refined details and craftsmanship found in the works of Italian artists such
as Michelangelo and Leonardo da Vinci seamlessly connect to the bespoke personalization
process of Ferrari’s Tailor-Made program.
An authentic Italian dinner was served to the guests after the lecture.
In addition, Tailor Made parts and accessories were displayed at the venue, allowing customers to see and touch them firsthand while envisioning
their own personalized Ferrari.
The Ferrari Tailor-Made program is an exclusive personalization service
for Ferrari clients, creating bespoke cars tailored precisely to their desires
and tastes. From interior and exterior colors to materials, finishes, and
accessories, every last detail of their car can be tailored according to
personal taste. Three collections are available, each closely connected to
Ferrari’s DNA. Each of Scuderia, Classica, and Inedita embodies the brand’s
sporting soul, heritage, and innovation. Clients begin by selecting one of
these collections and develop their own unique cars in collaboration with dedicated
designers.
Clients of the Tailor-Made program get exclusive opportunity to meet directly with designers at Ferrari’s Atelier in Maranello to create their bespoke vehicle. This program allows them to apply rare materials and unique color combinations that are not available through standard options. For example, customers can choose colorings inspired by historic racing models, super luxury interiors with premium cashmere or denim, and specialized leather and wood finishes. Ferrari Tailor-Made is a unique service that enables customers to create a truly one-of-a-kind Ferrari, reflecting their personal taste and story.