(Seoul, 17 March 2025) FMK hosted a Formula One group viewing event for its customers on Sunday, March 16, at the Ferrari Banpo showroom in Seocho-gu, Seoul. The event featured a live screening of the season-opening Australian Grand Prix, the first round of the 2025 FIA Formula One World Championship.

This event was held as part of FMK’s customer event, “A Ferrari Day”. Since 2024, FMK has been actively organizing exclusive customer events, such as “A Ferrari Day” and “A Ferrari Night”, which include Ferrari Approved Fair and Tailor-Made events, to foster a deeper emotional connection between customers and the brand, reinforce bonds among Ferrari owners, and offer memorable shared experiences that go beyond ownership.

During the group viewing event, motorsports announcer Seung-hyun Seo explained Formula one regulations and key aspects of the game before the race. Customers then enjoyed the Australian Grand Prix with live commentary from Seo and additional insights from an instructor, creating a truly immersive experience. The event also served as a meaningful occasion for guests to cheer for Scuderia Ferrari together. Notably, this race was even more meaningful as it was Lewis Hamilton’s first Formula 1 round with the Scuderia Ferrari team in 2025, generating great anticipation.

Scuderia Ferrari HP1 is one of the most popular Formula One teams with over 90 years of history. The team has claimed a total of 16 Constructors’ Championships, while nine Scuderia Ferrari drivers have collectively won 15 Drivers’ titles. Throughout its long history, the team has worked with legendary drivers, including Alberto Ascari, Niki Lauda, and Michael Schumacher. Under the leadership of Team Principal Frédéric Vasseur, Scuderia Ferrari is competing in the 2025 FIA Formula One World Championship with Charles Leclerc (#16) and Lewis Hamilton (#44) driving the SF-25.

Kwang Chul Kim, Chief Executive Officer of FMK said “this event was organized to give Ferrari customers an opportunity to watch a Formula One race together, cheer for Scuderia Ferrari, and experience the brand’s rich racing heritage firsthand. Through this event, we hope that our customers will deepen their passion and appreciation for Ferrari while enjoying the excitement of racing culture together.”