November, 19, 2020 – Ferrari successfully hosted “Esperienza Ferrari” for the Ferrari Roma & SP90 Stradale, a customer test drive event, at the Everland Speedway in Yongin from November 13th (Friday) to 18th (Wednesday).
Ferrari organized the event to allow the waiting list clients to experience in advance the elegance and power of Ferrari. The 2+ coupe Ferrari Roma equipped with a V8 turbo-charged engine was showcased from November 13th to 15th, while the brand's first plug-in hybrid supercar, SF90 Stradale, was made available from November 16th to 18th during the event.
The event consisted of a vehicle briefing and a driving experience program by professional instructors. Participants explored the open roads around Yongin Speedway to experience Ferrari Roma’s comfort and its new HMI and drove on the track to enjoy its engineering prowess. As for SF90 Stradale, a track-driving and a paddock program were offered to let the clients take a sneak peek at the characteristics of the model’s impressive 1,000 cv hybrid powertrain and its power unit management modes using the “eManettino”. In particular, the event was limited to two teams per hour for the private briefing and guidance by professional instructors so that the participants can fully enjoy the characteristics of the cars, while complying with the strict social distancing measures.
“This event was organized to express our appreciation to our Ferrari waiting list clients by making their waiting time as special as their time owning a Ferrari,” said Cho Kyung-ho, the General Manager of Ferrari brand in FMK , the official importer and dealer of Ferrari in Korea. “I hope the event serves as an opportunity for the customers to deeply understand Ferrari and its models, and to fully appreciate their finesse,” added Cho.