May 29, 2018 – Ferrari held a special event called ‘Tailor Made Night’ as part of the quarterly cultural event for customers on May 25th.
Ferrari invited 100 Ferrari VIPs and customers introduced ‘Tailor Made Program’ through videos and presentations. ‘Tailor Made Program’ helps clients create their own Ferrari reflecting their personality and preference, so it is loved by Ferrari customers because it can be customized for detail ranging from car exterior colors to interior trim, accessories, materials, treatment and colors.
At the event, a special Tailor Made Project’s model celebrating the 70th anniversary of the Ferrari’s establishment was displayed and received attention.
The model of display is a Taylor Maid GTC4Lusso, inspired by Michael Schumacher's F1 Machine Ferrari F.2003-G, which was developed by Scuderia Ferrari for F1 in 2003. It is a famous machine that Michael Schumacher, the legendary F1 driver, drove in 2003 and won seven times of 12 F1 competitions that year.
After introducing the Taylor Made program, the participants had a leisurely time enjoying the opera ‘La Traviata’ at Sejong-Center after a banquet dinner party.
Ferrari continues to operate various customer satisfaction events, such as the Valentine's Day Movie Night in early of this year and Taylor Maid Night event this time, for providing customers with access to the art and culture closely related Ferrari brands.