May 28, 2024 - FMK, the official importer and
distributor of Ferrari in Korea, hosted Ferrari Tour Korea 2024 targeting
VIP customers, from May 22 to May 25.
Ferrari Tour Korea is the FMK’s exclusive annual
customer invitation event that combines a driving program with the ultimate
luxury lifestyle experience. This year's event, attended by approximately 20
customers, started in Namyangju and traveled through the Gangwon-do region and
Gyeongju before arriving in Busan.
The overall route is meticulously crafted to
provide participants with a diverse driving experience, including Korea's
beautiful mountains and seas, national roads and highways, straight and winding
roads, allowing for unique driving experiences under the guidance of
professional instructors. The first day's course consisted of driving on the
highways and national roads of Gangwon-do to the destination of Yangyang,
experiencing the beautiful winding mountain roads. On the second day,
participants rode coastal roads along the east coast to Gyeongju, stopping at
Myeongbang Beach, Yeongdeok Wind Farm, and more, and on the third day, they had
time to explore some of Gyeongju's famous temples and historical sites,
including Seokguram, Bulguksa Temple, and Hwangnyongsa Temple Site, before
taking a leisurely ride past Ganjeolgot to the final destination of Busan.
During the 3-day, 4-night tour period, the sight of dozens of Ferraris, each
showcasing its impressive and vibrant color and design, lined up and driving in
procession, was spectacular.
In addition, FMK arranged for accommodations at
premium hotels such as Yangyang Corallo by Chosun, Lahan Select Geongju, and
Lotte Signiel Busan, as well as luxury luncheon prepared with local
specialties, fine dining, and BBQs, so that they could enjoy the unique
lifestyle and exclusive experience as Ferrari owners. The program was further
enriched with diverse activities and cultural experiences, including rides on
the Balwangsan Cable Car, tours of historical sites and museums in Gyeongju,
and watching the rope walking performance of Namsadang, providing opportunities
for engaging and cultural immersion.
Meanwhile, Ferrari operates exclusive programs
globally such as Ferrari Cavalcade, Esperienza Ferrari, Ferrari Tribute, where
customers can share their passion for the brand and enhance a sense of
belonging and pride as Ferrari owners.