Korea, 17, July 2018 – For the first time, Ferrari has launched a new Pop-up exhibition concept in the beautiful port city of Busan from July 17th to July 23rd.On display will be its newest GT model, the Ferrari Portofino.
This is also the first time that the Ferrari Portofino is publicly exhibited in Korea since its exclusive launch event in Seoul in March. The location carries an even greater meaning, as Ferrari plans to expand its service network in Busan at the end of the year. The event is aimed at establishing new ways for customers in Busan and Yeongnam region to interact and experience the very latest Ferrari product prior to the opening of Ferrari’s second service centre in Korea.
The Ferrari Portofino is the most powerful V8 cylinder convertible GT model in the brand’s history. It boasts a maximum output of 600 hp and reaches 100km/h in 3.5 seconds while it takes only 14 seconds to open or close its Retractable Hard Top (RHT) while driving at low speeds. The Ferrari Portofino manages to successfully adopt GT car’s comfort with its wide seats and spacious trunk, not to mention its 2+seat arrangement. It combines groundbreaking and innovative design with elegance and Italian sensibility, raising its popularity in the world.
The event will be held from July 17th to 23rd, 10AM-8PM in the Shinsegae Department Store Centum City branch’s Centum Square. Along with the Ferrari Portofino exhibition, a separate space has been dedicated for sales consultation as well.
“It is refreshing to see Ferrari Portofino, inspired by the charming Italian port city Portofino, displayed to the public in Busan, South Korea’s top port city. We planned the exhibition to provide the public with an opportunity to learn about Ferrari and to build a closer relationship with customers from Busan and Yeongnam region” said Kevin Cho, General Manager of FMK, the official importer of Ferrari in Korea. He added “We expect that the addition of the Ferrari Portofino to our already strong product range will continue to see Korean audiences drawn to our brand more than ever before.”