February 23, 2021 - Ferrari holds a pop-up exhibition of the new Grand Tourer(GT) “Ferrari Roma” at the Shinsegae Centum City Department Store in Busan from February 23(Tuesday) to February 27(Saturday).
By exhibiting Ferrari Roma in the Shinsegae Centum City store, a representative commercial district in Busan and Yeongnam, Ferrari plans to provide more customers with an opportunity to meet the new Ferrari GT in person and to show the unmatched allure of the vehicle.
The Ferrari Roma pop-up will be held in the Central Plaza on the 1st floor of Shinsegae Centum City Department Store in Busan for a total of 5 days. Along with the Ferrari Roma display, sales consultation service will also be offered on-site.
The Ferrari Roma features refined proportions and timeless design combined with unparalleled performance and handling. The classic lines of the Ferrari GT, which represent the 1950s and 60s, are reinterpreted in a contemporary way, realizing a classy minimalism with a finesse and refined styling. In addition, a turbo-charged V8 engine with a maximum output of 620 horsepower and a maximum torque of 77.5 kg.m, an 8-speed gearbox, and a 5-position manettino make the Ferrari Roma the most powerful and fun to drive mid-front-engined V8 2+ in Ferrari history.
“With its harmonious proportions and beautifully balanced volume, Ferrari Roma is like a work of art that exudes elegant charisma wherever it is,” said Cho Kyung-ho, the General Manager of Ferrari brand in FMK. “The exhibition is showcased at Shinsegae Centum City, a core area in Busan, so that more customers can meet Ferrari Roma at a convenient and accessible location.”
Meanwhile, Ferrari has been operating a showroom and service center in Haeundae, a base for imported cars in Busan since 2019.