April 29 2022 – Ferrari, one of the world’s leading luxury brands, launched a new social media campaign entitled “Inside the City of Korea.”
This campaign is a sequel to last year’s “The Road Inside Korea” series that captured the Korean roads with beautiful sceneries. This year’s campaign draws people’s attention by capturing Ferrari’s latest line-ups, which perfectly inherit the brand’s long heritage and innovative technologies, cruising exquisite cities of Korea where the tradition and modernity, calmness, and dynamism co-exist. Inside the City of Korea consists of four episodes and will be released quarterly through the official Instagram and Facebook channels of Ferrari FMK.
In the first episode which has been released recently, Ferrari’s first PHEV convertible “SF90 Spider” cruised around the landmarks of Seoul, including the Jamsil Olympic Stadium and Yeouido. As one of the international cities having the top-notch infrastructures, a beautiful Han River, and thousand years of long-lasting history, the unique vibe of Seoul is well blended with SF90 Spider, presenting an immersive and lively atmosphere. The second episode filmed in Gyeongju, the capital of the Silla Dynasty and a thousand-year-old ancient city, is scheduled to be released in June.
Ferrari has been pushing digital contents to introduce not only the high-performance car itself but also the unique value and lifestyle inherited in it to the broader audiences. In particular, “The Road Inside Korea” campaign was recognized for blending the exquisite elegance of Ferrari Roma into the Korean atmosphere, by capturing it cruising the breathtaking sceneries of the Korean roads. In addition, this regional social media campaign has been introduced on the official Instagram of Ferrari HQ and received positive feedback from both in Korea and abroad.
“FMK is striving to create exclusive digital content in line with Ferrari’s communications strategy that focuses on delivering the core values and unique cultures inherited in the car to the customers,” said Cho, Kyung-ho, General Manager of Ferrari brand at FMK. “As Korea is expanding its presence in the global market, we will expand the opportunities to share our passion and affection towards Ferrari brand with the Korean customers by introducing more digital content that reflect the unique vibe of Korea.”