(Yeoju, 21st October 2022) – Ferrari unveiled the Purosangue, the first ever four-door, four-seater car in the Prancing Horse’s 75-year history, in Korea for the first time in Asia.

Ferrari held the Ferrari Purosangue Asian Premiere event on October 21 in Yeoju and unveiled the Ferrari Purosangue, which will be the game changer by setting a new standard in the automotive industry with the innovative layout.

Meaning “thoroughbred” in Italian, the Purosangue delivers performance, driving pleasure, and comfort that coexist in perfect harmony. It unleashes more power than any other in the segment with 725cv while guaranteeing Ferrari’s unique soundtrack thanks to the Maranello’s most iconic engine, the naturally-aspirated V12. Furthermore, 80% of the maximum torque is on tap at just 2,100 rpm for unique driving pleasure at all times.

The Purosangue adopted a completely different layout and innovative proportions compared to modern GT archetypes (so-called crossovers and SUVs). The average modern GT’s engine is mounted forwards in the car, almost straddling the front axle with the gearbox coupled directly to it. The Purosangue, on the other hand, has a mid-front-mounted engine with a gearbox at the rear to create a sporty transaxle layout. This delivers exactly the 49:51% weight distribution optimal for a mid-front-engined sports car.

Ferrari has also given the Purosangue the very latest iterations of the vehicle dynamic control systems introduced on its most powerful and exclusive sports cars. In particular, the “Ferrari active suspension” was adopted for the first time, which effectively controls body roll in corners as well as the tyre contact patch over high-frequency bumps to deliver the same performance and handling response as in one of the marque’s sports cars.

The all-new chassis incorporates rear-hinged back doors to make ingress and egress easier while keeping the car as compact as possible. The Purosangue has a more commanding driving position than other Ferraris, but the configuration is the same as on every other Ferrari. As a result, the driving position is still intimate and close to the floor to provide a greater connection to the car’s dynamic capabilities.

A vast array of comfort-focused content is provided as standard, such as the Burmester© audio system. The Purosangue offers a vast range of optional content and personalization choices that will allow every owner to strike the perfect balance between comfort and performance. In a Ferrari first, owners are offered the opportunity to personalize the roof of their car and choose a brand-new Alcantara® upholstery, derived from certified recycled polyester.

Mr. Dieter Knechtel, President of Ferrari Far East and Middle East Hub, said, “Purosangue is the perfect answer for the request which has been coming since many years for a car that allows our clients to drive with the family with a four-seater. Encapsulating the Prancing Horse’s iconic DNA, Ferrari has created a car that is unique on the world stage, which is a 100% sports car with more roominess, more space and more versality.”

Kim Kwang Cheol, CEO of FMK said, “It is an honor to introduce the Purosangue, a four-door four-seater model that pioneered a completely new segment in the Ferrari history for the first time in Asia. We expect that this car will be another barrier remover and attract another a high number of potential new-to Ferrari clients in the Korean market.”

POWERTRAIN 

The Purosangue’s engine (code-named F140IA) maintains the architecture that made the Prancing Horse’s most recent 12-cylinders so successful i.e. a 65° angle between its cylinder banks, a 6.5-litre capacity, dry sump and high-pressure direct injection. It was designed, however, to produce the highest amount of torque at low revs possible without losing the feeling of linear, never-ending power typical of Ferrari’s naturally-aspirated V12s. 80% of the maximum torque is on tap at just 2100 rpm and it peaks at 716 Nm at 6250 rpm. Maximum power of 725 cv is reached at 7750 rpm and throttle response is characteristic of a real sports car.

Intake, timing and exhaust systems have been completely redesigned, while the cylinder heads are derived from the 812 Competizione. Huge attention was lavished on improving mechanical and combustion efficiency, employing Formula 1-inspired calibration concepts. The result is that the most powerful engine ever developed by Ferrari for a four-seater car is also the most powerful in its segment, as well as the only one capable of delivering that instantly recognisable Ferrari V12 soundtrack.

CHASSIS AND BODY

The Purosangue’s chassis is completely new and was designed from scratch with the aim of producing a structure of uncompromising rigidity. The chassis is thus lighter than Ferrari’s previous four-seaters’ despite being larger. Improved torsional rigidity (+30%) and beam stiffness (+25%) figures are both fundamental in improving NVH characteristics and thus comfort by smoothly and silently absorbing asperities in road surfaces as well as providing an exceptional feeling of structural integrity.

The single-shell carbon-fibre roof with integrated soundproofing is completely new and delivers rigidity levels on a par with a glass roof while weighing 20% less than an aluminium roof with soundproofing. From an ergonomic perspective, we focused on offering as much ingress space as possible whilst still keeping the wheelbase compact. To do this, we opted for traditional opening for the front doors with a 63-degree opening (five degrees wider than on our other models) - combined with a brand-new electric, rear-hinged back door with a 79-degree opening.

The aluminium rear hatch is electrically activated: two electric Stabilus tailgate lifters allow it to be opened to 73 degrees for easy access to the boot, and to make loading and unloading even the largest of luggage simple.

AERODYNAMICS

The very different volumes and constraints of the truly unique Purosangue posed a completely new challenge for Ferrari’s aerodynamic department, so a radical rethink of both methods and solutions was demanded. The extremely ambitious drag reduction target, the specific usability and accessibility demands of this particular model, and the need to cool the imposing V12 and ancillaries demanded hundreds of hours in the wind tunnel and thousands of CFD (Computational Fluid Dynamics) simulations. The kind of development work dedicated to the fastest and most powerful sports cars in the range, in fact.

The primary focus of the Purosangue’s aero design was the car’s centreline section, essential to both the air flow design and to reduce the drag coefficient (Cd), as well as minimising the frontal surface area. The car’s front silhouette was designed to create the most seamless continuity of profile possible between the area of maximum curvature of the bonnet and the windscreen header rail.

The Purosangue doesn’t have a rear windscreen wiper, so the rear screen is cleaned by the air flow along the glass surfaces at the rear. The lower surface of the suspended spoiler is curved to guarantee the air flow is at the right speed and direct it towards the rear screen. There are two pairs of vortex generators at each end of the lower surface of the spoiler, which optimise the uniformity of the scrubbing. These counteract the vorticity naturally caused by the C-pillar, and also work in synergy with the specific shape of the rear screen itself.

VEHICLE DYNAMICS

The Purosangue boasts a unique, innovative system that is a world first: Ferrari active suspension technology enabled by Multimatic’s True Active Spool Valve (TASV) System. This technology optimises maximum cornering performance thanks to the variable and continual distribution of roll stiffness and the actively lowered roll centre (reduced by up to 10mm), to the benefit of the side force acting on the tyres and the balance between over and understeer.

The Purosangue is equipped with the new ABS ‘evo’ controller co-designed with Bosch® and integrated with the brake-by-wire system that debuted on the 296 GTB. For the Purosangue its function has been further developed to cope with low grip surfaces and in all Manettino settings, thus optimising performance and repeatability in all road conditions. On the Purosangue, the 4RM-S system developed for the GTC4Lusso has been further evolved and now inherits the innovations made to the control logic developed for the SF90 Stradale’s 4WD system, coupled with the new independent 4WS seen on the 812 Competizione.

A function being made available for the first time on a Ferrari is HDC (Hill Descent Control), which helps the driver to maintain and control the car’s speed, shown on the dash, on steep descents. When HDC is activated, it controls the braking system to guarantee that the car’s speed does not exceed that set on the display. It can, however, be manually overridden by using the accelerator pedal.

STYLING

EXTERIOR

The Purosangue’s volumes are more imposing than Ferrari’s most powerful sports cars, the way the height is treated stylistically creates an impression of overall lightness.

The Purosangue doesn’t have a front grille – this is been replaced by a dihedral suspended on the lower section delivering a more technical aesthetic. Two shells create a suspended disc form with a slot that houses the camera and parking sensors, so that they are integrated seamlessly into the car’s shape. At each side of the bonnet are the DLRs which are set between two pairs of air intakes which meld into the upper part of the flanks, underscoring the styling theme. The result is that the Purosangue’s front styling is dominated by blown aero ducts rather than headlights.

The aerobridge theme characterises the flanks as the form runs along the side, becoming the main styling theme and creating a dihedral shape which ends in the imposing rear muscle. The wheelarch trim treatment reveals the Purosangue’s second skin beneath the bodywork. The functional and technical elements become a second visual layer and this creates the impression almost of a floating coupé.

When the front and rear doors are opened together, the interior seems bigger than imagined when they are closed, thanks to the meticulous work lavished on keeping the roof proportions compact.

CABIN

The Purosangue’s cabin demanded absolutely meticulous design of both the space and furnishings as well as careful selection of the materials used to offer unprecedented occupant space and comfort for a Ferrari four-seater. The cabin looks and feels like an extremely elegant, sporty lounge. When the doors are opened, a surprisingly generous amount of space is revealed. Equally surprising is the sophisticated luxury of the interior which exudes a sense of both elegance and modernity. Modern design languages harmoniously combine with Ferrari’s signature GT sports car aesthetic. All of the forms are deliberately compact to optimise both the available space and its ergonomics.

The Purosangue’s interior architecture is based on the dual cockpit dashboard concept which has been extended and replicated in the back of the car, creating four areas quite distinct in terms of their functionality, volumes, materials and colours. This principle drove the cabin’s composition which develops horizontally and seamlessly between the furnishings, making the space seem larger and keeping the volumes light and dynamic.

For the first time in Ferrari history, the cabin has four separate and independently adjustable seats. The integration of comfort-focused components, the use of variable density foams, and the new suspension system mean that the Purosangue delivers unprecedented occupant comfort and a layout that exudes the sportiness and elegance typical of Ferrari’s design language. The heated backseats can be adjustable and reclined independently. When fully raked forwards, they significantly increase the Purosangue’s luggage capacity.

Ferrari’s pursuit of luxury did not distract it for a second from its environmental and sustainability responsibilities. Sustainable materials have been used extensively throughout the Purosangue, opening up the possibility for new combinations. In fact, 85% of the launch trim for the car was sustainably produced.

OPTIONAL EQUIPMENT AND PERSONALISATION

 In a Ferrari first, owners are being offered the opportunity to personalise the roof of their car: they can opt for a full-length electrochromic glass roof instead of the carbon-fibre version offered as standard. The glass is coated on its lower surface with an electro-sensitive film. When a small electric current is passed through the film, it changes its tint level to either flood the cabin with sunlight or provide shade where necessary.

The massaging front seats feature 10 air bags that deliver a relaxing, targeted massage with a choice of five different types of massage and three levels of intensity. In an absolute first for the Ferrari range, the Purosangue also has an air quality sensor that can check the air outside the car and improve quality in the cabin by smart air recirculation control and use of filters that can prevent particles of up to PM2.5 from entering the car. For the first time the car also offers compatibility with Android Auto and Apple CarPlay systems as standard. These substitute the traditional built-in navigation system.