October 12, 2023 – Ferrari successfully hosted “Esperienza Ferrari Purosangue,” a test drive program for its clients, in Yongin from October 9 to 11.

“Esperienza Ferrari” is a one-of-a-kind test drive program that allows customers to be in the driver seat of some of the newest Prancing Horses. This event was designed to allow clients to test drive Ferrari Purosangue for the first time in Korea, Ferrari’s first four-door and four-seater sports car in the brand’s history.

Some 50 clients participated in this program, consisting of a vehicle introduction by Italian professional instructors and a test driving session. Customers test drove Ferrari Purosangue for 30 minutes and experienced the agile movement and driving pleasure thanks to 725cv power bursting from the Maranello’s most iconic engine, the naturally-aspirated V12, the latest iterations of the vehicle’s dynamic control systems, including the “Ferrari active suspension,” and innovative layout.

“It is amazing to experience the same dynamic performance and handling response level as other Ferrari sports cars even though it is a four-door and four-seater model. It is something I have never experienced before, offering outstanding performance with the ultimate comfort of flying first class,” said a customer who participated in the event.

Along with the Esperienza Ferrari Purosangue, the “2023 Passione Ferrari Club Challenge” was organized on October 7 and 8.

This year, the Club Challenge grid in Korea includes 8 registered competitors all aiming to clinch the quickest lap time. Owners of the track-only Ferrari 488 Challenge cars are eligible to take part in Passione Ferrari Club Challenge in 2023. The tool of choice for local competitors is the current Ferrari 488 Challenge EVO.

Passione Ferrari Club Challenge pits drivers against the clock in a ‘time attack’ competition. At each round, drivers are also given the chance to systematically finesse their driving ability under the guidance of expert instructors, focusing on constant improvement throughout each day of the round and across the entire season.

Club Challenge tuition covers all aspects of performance vehicle control and technique, and integrates training for professional racing situations to equip competitors with the skills needed to advance to one of the ‘door-to-door’ Ferrari Challenge racing series taking place around the world, including Ferrari Challenge Japan.

Every current Ferrari Challenge car is fitted with telemetry devices for recording detailed lap data. This brings insights that can be broken down and analysed, generating the necessary information to improve lap times, and allowing for direct comparison with other drivers. The goal is to develop confidence and ability, and extract the best possible performance from each driver in preparation for the next step of Ferrari Challenge competition.

Between sessions, competitors also have the chance to meet other Ferrari Challenge entrants who share the same enthusiasm for Ferrari and for motorsport, while enjoying trackside hospitality and special events throughout the season. To those who feel, live and share a passion for motorsport, the Passione Ferrari Club Challenge program is the perfect outlet.

“Esperinza Ferrari Purosangue holds special significance as it allows Korean customers to have an opportunity to test drive the Purosangue, which has drawn attention as a game-changer in the global automotive industry since its launch,” said Jin Young Kim, the General Manager of the Ferrari brand in FMK. “We hope Ferrari’s exclusive events can give our customers a meaningful time.”