(Seoul, 26 December 2024) – FMK hosted <A Ferrari Night> event under the theme of its Tailor-Made program on December 20 at
Anderson C Seongsu in Seongsu-dong, Seongdong-gu.
Some 70 Ferrari clients were invited to the event, designed to deepen their understanding of the Ferrari Tailor Made program. The event began with a lecture titled “Italian Art History and Tailor Made” by docent Chang-Yong Lee who previously collaborated with renowned museums, including the Vatican Museums in Italy, the Louvre, and the Musée d'Orsay in France. A Tailor-Made dinner was served after the lecture, featuring a menu inspired by celebrity Chef Hyun-Seok Choi’s creations from the Netflix TV Series “Culinary Class Wars.”
The Ferrari Tailor Made program is an exclusive personalization service for Ferrari clients, creating bespoke cars tailored minutely to their desires and tastes. From interior and exterior colors to materials, finishes, and accessories, every last detail of their car can be tailored according to personal taste. It is similar to a journey of crafting a custom-tailored suit. Three collections are available, each closely connected to Ferrari’s DNA. Scuderia, Classica, and Inedita individually reflect the brand’s sporting soul, heritage, and innovation. Clients begin by selecting one of these collections and then determining the details of their vehicle’s options. They can also track every step of the car’s creation process until delivery. Furthermore, clients can visit Maranello headquarters to collect their vehicle personally if desired.
Three Tailor Made Ferraris were showcased at the event, offering clients to see how clients’ unique styles and visions are brought to life through Ferrari’s philosophy and craftsmanship.
“The Ferrari Tailor Made program goes beyond a simple personalization service. It is a journey where the client’s desires and passion are transformed into a perfect masterpiece through Ferrari’s philosophy and craftsmanship. This event was designed to introduce the idea that experiencing Ferrari would represent more than just ownership; it would become a special moment to share a lifestyle, heritage, and culture together,” said Kwang Chul Kim, Chief Executive Officer of FMK.