Seoul, 7 June 2021 – Ferrari, a global supercar brand, successfully held the 2021 Corso Pilota Korea on 5th and 6th of June at the Yong-In Speedway.
Corso Pilota Korea is a unique and customized driving training program for Ferrari customers to enjoy Ferrari’s racing DNA.
Launched in 2015, this year marked the 9th anniversary of the event and the name was changed from Pilota Ferrari Around the World Korea to Corso Pilota Korea.
With 40 participants, the event provided the track driving and the paddock program sessions for 6 hours. Participants experienced track activities guided by professional instructors of Corso Pilota, a Ferrari exclusive driving school, and then had the video analysis to check on their driving habits and improvement points. Those who completed the training program obtained the Sports Course certification, the first level of Corso Pilota, Ferrari’s global driving training program.
A free of charge safety inspection was performed on all participants’ vehicles at Ferrari service centers in Banpo and Sungsu in order to ensure safety while driving on the circuit. This event was held after thorough disinfection procedures and under the management supervision to prevent the spread of COVID-19.
FMK Co. Ltd, the official importer and distributor of Ferrari in South Korea, has been donating the total amount of the customer’s entry fee and its own donation once a year since 2015 to Community Chest of Korea, Holt Children’s Services, and Save the Children and this year’s fund will go to the Save the Children.
“We continue to take an extra step from just selling cars to let our customers feel the pride as Ferrari owners and experience the philosophy and culture of the brand,” said Cho Kyung-ho, the General Manager of Ferrari brand at FMK Co. Ltd, the official importer and distributor of Ferrari in South Korea. He added, “Through Corso Pilota Korea, which has established itself as a regular track event in Korea, we hope to help our customers enjoy the pleasure of driving though their own Ferrari cars”.
Also, along with the support for Ferrari Owners Club Korea, Ferrari is providing Corso Pilota Ferrari and other private track experiences to its customers, such as Esperienza Ferrari and Passione Ferrari, in order to provide the customer training and to enhance the customer loyalty.