Nov 11th, 2021 – Ferrari, one of
the world’s leading luxury brands, successfully hosted its customer invitation
event, ‘Ferrari Tour Korea 2022.’
The event
was held as a rally program for two nights and three days from November 17th (Thu)
till 19th (Sat),
with Ferrari customers driving their cars along coastal scenic spots and
mountain roads in Yeosu, Namhae, Geoje, and Busan. Meanwhile, Ferrari Tour
Korea is an annual event held every November, and is a unique and special
customer rally program that links Ferrari's ultimate luxury lifestyle
experience and test drive program.
The
driving program was organized in a rally format of a total of around 600
kilometres for two days. Participants
were led by a professional instructor to drive along the diverse natural
landscape of the southern area of Korea, including the mountain course on Day 1
which started from Yeosu through Cheonunsa to Jeongnyeongchi
Pass and the coast side course on Day 2 which located in Hallyeohaesang
national park.
In
addition, the Ferrari & FMK offered its VIP customers opportunities to
experience brand’s unique lifestyle with premium hotel accommodations, Italian
fine dining by Korean star chef Choi Hyun-seok, and the rest and tour at
multi-cultural complex Agnes Park and added a variety to the program with
interesting activities such as a skywalk Starway Hadong and Ramada Zip.
“Based on Ferrari’s marketing
philosophy that we should deliver our customers not only cars but also the
heritage and culture behind the car, Ferrari and FMK operate exclusive customer
programs. We will strengthen customer events that are inherit Ferrari heritage
and uniqueness to offer our customers opportunities to share their passion for
Ferrari and maintain the pride as Ferrari owners and satisfaction of owning
Ferraris,” explains Jin Young Kim, the
General Manager of Ferrari brand in FMK