Nov 11th, 2021 – Ferrari, one of the world’s leading luxury brands, successfully hosted its customer invitation event, ‘Ferrari Tour Korea 2021.’
Ferrari Tour Korea 2021 is a unique customer invitation event that links Ferrari's ultimate luxury lifestyle experience with a test-driving program. The event was held as a rally program for two nights and three days from Nov 4th (Thur.) till Nov 6th (Sat.), with more than 40 Ferrari customers driving their cars through the spectacles of the Gangwon-do region.
Participants were led by a professional instructor to drive along the diverse natural landscape of Gangwon-do, including Baekdudaegan-ro (road) that links the Taebaek mountains and the Sobaek mountains as well as Heonhwa-ro (road), which is the road that lies closest to the sea in Korea. Also, fine Italian dining at premium hotels such as Seamarq Hotel in Gyeongpo and a tour inside Bauzium Sculpture Museum were prepared for customers to enjoy Ferrari's unique lifestyle.
For safe driving, cars joining Ferrari Tour Korea 2021 received a technical check in advance. Also, with a dedicated security surveillance of the vehicles at all times and overnight car-wash services during the event, the entire program followed strict COVID-19 guidelines to control the pandemic, such as using hand sanitizer, checking body temperature, wearing masks, and keeping safe distances at venues.
Meanwhile, FMK, which is the official Ferrari importer and dealer in Korea, has been collecting entry fees from its customer at all of its customer invitation events and delivering the total sum to Community Chest of Korea, Holt Children’s Services, and Save the Children after combining it with company donation. This year’s amount collected will be delivered to Save the Children.
Kyeong-Ho Cho, the General Manager of Ferrari brand in FMK, said, “Ferrari and FMK will continue to offer our clients exceptional and exclusive events such as Corso Pilota, Esperienza Ferrari and Ferrari Tour in order for them to share their passion for the Prancing Horse and be part of the Ferrari family. He also added, “These events will always symbolize exclusivity, luxury and heritage as we offer our most discerning clients unique driving experiences in order for them to fully appreciate the performance of their cars.”