Milano, 18 April 2023 – The Ferrari Purosangue has won the Production Car category
of the prestigious Car Design Award, which was launched in 1984 by the Italian
magazine, Auto&Design. The prize-giving ceremony took place yesterday at
the ADI Design Museum as part of Milan Design Week.
The Car Design Award is presented to
projects that have made a significant contribution to the evolution of car
design. The winners are selected by a jury of 11 expert journalists from
leading international motoring publications, including Auto&Design itself.
Citing its reason for awarding the Ferrari Purosangue the top plaudit in the
Production Car category, the jury declared: “Extraordinary proportions
that make the car look more compact than it actually is. Its accessibility and
occupant space and comfort are category-topping, thanks to an elaborate and
aesthetically captivating door-opening system. Unmistakably a Ferrari, it
stands out from all of the other high-end cars of similar dimensions”.
The Ferrari Styling Centre team, headed
by Flavio Manzoni, also won the Brand Design Language category at the 2023
edition of the Car Design Award. This particular plaudit highlights the work of
the team of designers that has delivered the best consistency and
transversality in their brand’s formal language across its entire product
range.
Flavio Manzoni, Ferrari’s Chief Design
Officer, commented: “The international significance of the award
presented today to the Ferrari Styling Centre will encourage us to continue our
ceaseless search for the kind of new creative stimulation that fuels the
passion of every member of the team”.
FERRARI PUROSANGUE
The Ferrari Purosangue has created a
completely new segment that has allowed Maranello to open up unprecedented new
scenarios. Thanks to its modern architecture, it is a versatile car that
effortlessly marries unparalleled comfort with the driving thrills that are a
signature of all Ferraris. The ‘Purosangue’ (Thoroughbred) moniker perfectly
encapsulates the car’s architecture: its sleek, athletic exterior is a radical
departure from the styling of other four-door, four-seater cars on the market,
and pairs seamlessly with a luxurious cabin offering superb occupant space and
comfort. The Purosangue is not just an exceptionally fast, nimble car – it is
also the first Ferrari four-seater with the volumes to guarantee all occupants
an exceptionally comfortable on-board experience.